Vegetarian franchises are on-trend with changing consumer demands for diets that exclude animal meats like beef, chicken, and fish. Vegan diets, which exclude all animal meats and animal by-products like eggs and dairy, are also on the rise. About 6% of Americans identify as vegan. Generally, all consumers are demanding more plant-based food options when they eat out. About 1 in 3 Americans identify as “flexitarian,” a person who is primarily vegetarian but eats meat or fish occasionally.