Sushi Franchise Opportunities

The main hurdle with selling sushi to a general audience is this: they need to try it first. While plenty of Americans have eaten sushi, there is still a large percentage of the population that has not, and you may need to tap into that portion of the public if you are going to grow a successful business. This is particularly true in areas where sushi restaurants are not ordinary, as most people don’t prepare this traditional food at home.

Opportunities for a Taste

When someone isn’t sure they will like a particular food, they are unlikely to pay for it. That’s where free samples come into play. If you can find opportunities to put free samples into the hands of your potential customers, that’s a great chance to win new fans. So, for example, if you set up your location in a mall food court or a shopping center where people are likely to walk by, you can easily give out samples of fresh sushi made at your restaurant. This way, you can meet new people, improve your name recognition, and give potential customers their first taste of sushi.

Bring Down the Barriers

It’s also important to make your sushi as approachable as possible for people who are new to the genre. If they walk into your store and find a confusing menu with words they don’t understand, they’ll likely turn around and leave again. Make your menu as “beginner friendly” as possible to make sure people feel comfortable placing an order. Also, train staff to be welcoming and open to answering any questions.