Tea ranks as the most widely consumed beverage in the world next to water. It can be found in almost 80% of U.S. households. New entries into the tea industry continue to emphasize natural and specialty/wellness teas. High-end specialty teas, sparkling teas, and other innovative combinations have also contributed to industry growth. Tea venues can resemble coffee shops in their offering of tables to sit and enjoy this calming beverage, though waitstaff may or may not be provided.