The field of interior decorating and design is significant, and plenty of competition exists in most markets. When faced with an industry where many competitors are already in place, one common strategy is to “niche down” and focus on a specific segment of that market. That’s the game plan when opening a window covering franchise. By specializing in window coverings, you leave the rest of the interior design work to someone else while mastering the art of beautifully covering each window in a home or office.
While you don’t necessarily need to have experience in this field to make this type of business work, you need to have some knowledge of window coverings and an eye for design choices. If homeowners want basic blinds, they can easily purchase them at a home center and install them with little more than a ladder and a drill. When they call in a professional, they are looking for something more: quality products, interesting ideas, and an eye-catching design. You’ll want to be sure you can deliver on those points before entering this market as a franchisee.
Who Can You Serve?
Homeowners are the obvious starting point for this type of business. The average home in the suburbs has plenty of windows to cover throughout the house, so just one project can bring in a significant amount of revenue. Also, by working with homeowners in neighborhoods, you can hopefully earn referrals by doing good work and encouraging others to recommend you. Beyond that residential market, there is potential to do commercial work, especially in nice office buildings that create a comfortable, welcoming environment for employees and clients. Finally, seek out as many diverse clients as possible to grow your reach and build a solid foundation for this business.
