If you live in an area where many homeowners have pools, there may be an opportunity to open a pool service franchise. By taking the franchise route instead of opening an independent business, you’ll benefit from the trust that comes with a known brand name, and you’ll also have access to strategic planning and marketing materials that you’d have to create on your own otherwise.
Owning a pool is a double-edged sword. On the one hand, it’s a wonderful luxury. Pool owners can head out to their private oasis to cool off when the summer heat sets in. At the same time, pools demand significant maintenance throughout the year, and some of that maintenance is technical. By providing professional service at a fair price, you can take the maintenance piece of the puzzle off the homeowner’s plate, leaving them to enjoy the pool while you take care of the dirty work.
Potential for Commercial Business
Focusing on the vast residential market in a warm climate is a good starting point, but your franchise may also be able to secure commercial pool service work. While commercial pools are not found in every building, of course, there are more of them out there than you might think. Most hotels have a pool. City facilities and college campuses also commonly feature them, and private country clubs also count this among their many amenities. Augmenting residential pool work with commercial accounts can help keep you busy.
The Key Word is Service
Perhaps the most crucial part of succeeding in this industry is paying attention to the word “service.” Offering your customers excellent service is the name of the game, as this will give them a reason to remain loyal to your business. Proving fair prices, reliable performance, and a friendly attitude and customers should come back time after time.
