For some homeowners, maintaining a lush, green lawn is a source of pride; for others, lawn care is a nuisance like other household chores. The good news for lawn care companies is that both types of customers are likely to purchase lawn care services. Lawn care companies use proprietary processes and treatments to deliver the best-looking lawns in the neighborhood while also providing convenience for busy homeowners. Green lawn care is one area of the industry with high growth potential.