While it would be great if the air inside a home or commercial space were always clean and fresh, that isn’t always the case. By opening an air purifier business in your local area, you can help residential and commercial customers clean up the air they breathe day after day.
The reason for wanting cleaner air is as obvious as it is important – to promote good health. If you can deliver a service that can effectively clean the air people are breathing inside, you’ll be doing something for them to lead to better health and improved life overall. This is a compelling offer from a sales perspective that makes promoting air purifying services a relatively easy job. As long as you can convince people that the price of the service is more than worth what they will get in return, a long line of customers may begin to form.
Serve Residential and Commercial Customers
Serving both residential and commercial customers will give your business much greater room for growth and expansion. You could opt to limit your services to one or the other, but working with both types of clients is a big advantage when looking ahead to how your company can develop.
Of course, these two categories have dramatically different needs, so you’ll need to tailor your approach carefully to each. Residential customers will want to get great value, of course, and they will want to understand how cleaner air can help their family feel better. For commercial clients, it’s likely to be more about the math than anything else. So how will their investment in air purification be reflected in savings somewhere else? Making a business case for your commercial customers is the best way to secure work.
