Despite changes in the economy, pest control services remain in high demand as a health and safety necessity for residential and commercial applications. Innovations have helped the industry maintain continued growth and keep in line with changing environmental and customer challenges. Chemical and technological advancements include natural and non-chemical options that can target specific pests while reducing the impact of pest control on the environment, humans, and non-targeted pests.
With so many different market segments to consider while pursuing a franchise opportunity, why would you choose pest control? The dynamics and realities of this market make it something worth careful consideration. Let’s look at some of the critical elements that make pest control an interesting market to explore.
An Unwanted Problem
For some homeowners, problems around the house are an opportunity to get out some tools and get to work. Plenty of homeowners fall into the DIY category, meaning they typically won’t call in a contractor when something needs to be fixed. With pest control, however, this is rarely the case. The average homeowner doesn’t want anything to do with pest control work and may not know the knowledge or equipment to handle it, anyway. The fact that most people don’t want to deal with it means pest control maintains steady demand year over year.
The Neighborhood Effect
When you roll into a neighborhood with a branded vehicle to do pest control work, you can be sure that some of your customer’s neighbors are going to take notice. They’ll wonder what kind of work you are doing, and whether or not it should be done at their house, as well. If you do good work for just one or two homes in a development, there is a strong possibility that you will pick up more accounts in the same area.
Ongoing Work
The preventive work that a pest control franchise can perform is a significant part of making this type of business profitable. Not only can you do the work of eliminating an infestation, but you can offer ongoing preventive services to keep those pests from returning. A long list of repeat accounts that have preventative work performed at regular intervals can become the backbone of your venture.
