No matter how far automobile technology evolves with self-driving and autonomous vehicles, the need for tires and rims remains constant. With tire franchise opportunities in both the consumer and industrial markets, a tire and rims business can expect ongoing demand in serving both traditional and new-tech vehicles.
As a tire franchise owner, you will become the person that car and truck owners turn to when a new set of tires is required. Most drivers know very little about tires since they only have to pick out one or maybe two new sets over the life of owning a vehicle. Therefore, your input can be valuable, and you can help them find the right set not only based on the vehicle they own but also how that vehicle is used.
Become a Topic Expert
Whether you come to this business with plenty of existing tire knowledge or you have to pick up that knowledge once you get started, learning as much as you can about tires and rims will improve your chances of success. Expanding your knowledge of the industry will not only help you give customers good advice, but it will also allow you to understand what kinds of tires to stock, what models are most popular, and more. Like any other business, knowing as much as you can about your market and the products in that market is going to make you a better business owner.
Strive for Exceptional Service
In the end, it just may be your level of customer service that determines your success or failure. There are plenty of places to buy tires, so simply having tires available won’t set you apart from the competition. What can set you apart, however, is offering unforgettable service that will inspire customers to send their friends and family members running in your direction.
Service in this industry may mean helping customers who are stranded with a flat, or it might mean staying open late to get a new set of tires installed in time for a trip. Whatever the case, going above and beyond what’s expected just might lead you to a lucrative position in this market.