Wheel Color It - Franchise

The Wheel industry is evolving rapidly, offering a wide variety of wheels for both OEM and aftermarket use. However, these wheels are prone to damage from curbs, potholes, and collisions. Proper wheel repair is essential to safely restore a wheel to like-new condition using the proper training and tools.

Unrepaired wheels, such as bent ones, can crack, cause uneven tread wear, or begin to leak air, which can lead to driving problems or a flat. It is crucial to repair and maintain wheels to preserve the value of a vehicle, preventing a decrease in value due to wheel damage.

Wheel Color it™ offers safe and reliable solutions for repairing all types of wheels. With more than 24 years of experience, our founder has developed innovative processes and acquired state-of-the-art equipment to ensure consumer safety and return wheels to their original OEM appearance.

Choosing wheel repair instead of replacement also significantly reduces the environmental impact by avoiding the large CO2 emissions associated with the production of new wheels. This ecological choice promotes sustainability by reducing the carbon footprint of the extraction, transportation and manufacturing processes.

​The Wheel Repair Market
There are ample opportunities in all markets, filled with auto dealerships, collision shops and tire shops that can benefit from our services. Becoming a Wheel Color it™ franchisee or area developer offers a significant opportunity to transform your financial prospects.

Our market is segmented into two operations: the "do it for me" sector, where repairs are outsourced, and the "do it yourself" sector, where establishments handle their own repairs. We support both by offering top-notch products, equipment and training.

Why Choose Wheel Color It

• Choose between mobile or workshop installations
• Green technology with environmentally friendly practices
• Exclusive CNC diamond cutting machines for fast on-site repairs instead of sending the wheels out for repair
• Exclusive DTM Powderlock coatings looks, feels and outperforms traditional powdercoating and can be sprayed in a mobile unit eliminating 24-72 hour turnaround time required by remanufactures
• Advanced equipment, approved by many of the OEM and recognized worldwide for its quality and safety
• "Smart Wheel" software, the operating software within the CNC, generates a QR code with details on how much metal is removed during the repair process. A QR code is affixed to the wheel after repairs
• Complete training, lead generation and ongoing support
• Franchisees are granted the rights to sell the world famous EZ Roller/Spinner Universal wheels & EZ Spares
  

Join Wheel Color it™ to enjoy a business model focused on growth, innovation and market leadership. This model provides a competitive advantage and allows access to multiple sources of income.

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