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The table below offers a collection of data aimed at giving potential franchisees a glimpse into their market landscape. Click Read More to delve deeper, uncovering additional information to assist you in making a well-informed decision. These insights are tailored to highlight the opportunities in your city as you consider a franchise purchase.
| Key Data Points for Des Moines, Iowa | ||
| Data | Des Moines, IA | Nationwide |
|---|---|---|
| Population | 213.26 thousand | 333.2 million |
| Proj. 5 Year Population Growth | -0.0727% | 0.5% |
| Median Household Income | $92,674 | $74,580 |
| Median Age | 34.48 | 38.9 |
| Residents per Business | 1 to 22 | 10 to 1 |
| Annual Household Expenditures | $5.88 billion | $23.9 trillion |
| City Data retrieved from https://sitesusa.com/Data | ||
Franchising Landscape
Analyzing the data for Des Moines, IA, the automotive industry emerges as a promising avenue for franchising. The city has an estimated average household net worth of $352,500 in 2023, along with an estimated average household income of $92,674, which is projected to increase to $100,438 by 2028. This suggests that consumers may have discretionary income to spend on vehicle purchases and maintenance. The data also shows that there are 153,193 total vehicles available, averaging 1.7 vehicles per household. Considering that 36.6% of households have 1 vehicle available and another 36.2% have 2 vehicles available, there's a substantial market for automotive services such as repair, maintenance, and detailing.
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The food franchise industry is another sector with potential in Des Moines. The city’s food and beverage annual consumer expenditure stands at $866.85 million, indicating a strong spending pattern in this category. With a median household income of $65,814 and an average monthly household expenditure on food and beverages of $817, there's a clear demand for dining options. Furthermore, the mix of household sizes, including a significant number of 1 and 2 person households (34.5% and 31.6% respectively), may lean towards convenience, suggesting opportunities for fast-casual dining franchises that offer both on-the-go and dine-in experiences.
Lastly, home services franchises could find a receptive market in Des Moines, given the housing and demographic data. With 63% of total units being detached homes and a median home value of $180,811, services such as lawn care, home cleaning, and maintenance could be in demand. Additionally, with the median age of homes at 57.3 years, there will likely be a need for renovations and repairs, supporting a franchise in the home improvement industry.
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Des Moines, Iowa Franchise Opportunities (and Businesses for Sale)
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