With 39% of Americans registered as members in a health club or gym, there’s plenty of room for growth in the fitness industry. People go to fitness clubs for more than weight training. Running, yoga, and HIIT training rank among the favorites. Boutique health clubs cater to members who are looking for fresh and new workout options. New aspects of the industry include innovations like virtual classes and mental health support in response to the changing preferences and needs of club members.
