Pool and aquatic fitness franchises typically provide indoor pools maintained at a comfortable temperature for year-round use. These businesses often blend swim lessons, aquatic training, water exercises in a clean, safe, and professionally supervised environment. State-of-the-art technology, certified and professional instructors, and a friendly environment make the facility appropriate for swimmers ranging from beginners to elite athletes.
With so many various franchise options to consider as your next business venture, you’ll want to carefully think through why a swimming pool franchise might be the right choice. Consider the points below as you weigh this business opportunity against the others you may be considering.
Start with Competition
There is only so much demand for a swimming pool facility within a given community, town, or city. Pools are popular, but you don’t want to be coming into a market already served by multiple other facilities. So do thorough research to determine where people swim and what would make them consider switching to your pool once it is open. Would you be able to open in a great location closer to a population center? Or would you be able to offer features and amenities that other existing pools don’t have? What about the price? Think about how you’ll be different and then decide if the current competition is too much to overcome.
What Can You Add?
As the owner of this new business, what will you bring to the table? If you have experience in the aquatics industry, that is undoubtedly a great place to start. Even if you don’t, simply having a passion for pools and a desire to offer outstanding customer service will go a long way.
Plot Your Revenue Streams
Every business needs to make money. There are plenty of significant expenses associated with running a pool, so you’ll have to have money coming in the door shortly after opening. Along with memberships for pool access, what else will you be able to sell? Swimming lessons are an obvious place to start, but you may be able to add other classes and activities that demand a premium from your audience.
