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The table below offers a collection of data aimed at giving potential franchisees a glimpse into their market landscape. Click Read More to delve deeper, uncovering additional information to assist you in making a well-informed decision. These insights are tailored to highlight the opportunities in your city as you consider a franchise purchase.
| Key Data Points for Baton Rouge, Louisiana | ||
| Data | Baton Rouge, LA | Nationwide |
|---|---|---|
| Population | 224.99 thousand | 333.2 million |
| Proj. 5 Year Population Growth | 4.3748% | 0.5% |
| Median Household Income | $90,435 | $74,580 |
| Median Age | 31.69 | 38.9 |
| Residents per Business | 1 to 17 | 10 to 1 |
| Annual Household Expenditures | $5.74 billion | $23.9 trillion |
| City Data retrieved from https://sitesusa.com/Data | ||
Franchising Landscape
The data shows that the majority of households in Baton Rouge have vehicles, with 54.5% of households owning and 45.5% renting, indicating a high rate of vehicle ownership and potential usage. Specifically, 40.4% of households have 1 vehicle available and 34.2% have 2 vehicles available. Given that transportation by personal vehicles is predominant, with 75% of workers driving to work alone and an average of 1.5 vehicles per household, there is a clear demand for automotive services. The franchising opportunities here could include automotive repair and maintenance services, car washes, and tire shops. These services will cater to the ongoing need for vehicle upkeep, which is supported by the high percentage of owner-occupied households with vehicles (65.3%).
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Baton Rouge’s housing data shows a significant percentage of households living in owner-occupied units (54.5%) and a median home value of $211,349, which suggests a stable housing market. Additionally, the median age of homes is 46.4 years, pointing to potential needs for maintenance and renovation services. Franchises that offer home improvement, landscaping, and repair services could find a receptive market in Baton Rouge, especially considering the historical annual growth in household income (4.1%) which could translate into disposable income for home investments.
With an estimated average household income of $90,435 and a projected increase in this income, there is likely disposable income available for discretionary spending, such as on health and fitness. The average household net worth in Baton Rouge is estimated at $440,378, which further supports the potential for expenditure on lifestyle and wellness services. Franchises that offer gyms, fitness classes, or wellness programs could tap into this segment of the market, leveraging the increasing focus on health and personal well-being.
Explore the franchise listings below and take the first step towards a rewarding business venture.
Baton Rouge, Louisiana Franchise Opportunities (and Businesses for Sale)
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