If you have some experience in the cleaning industry or are simply interested in an exciting business venture, a sanitation franchise could be an interesting opportunity. There are a variety of businesses that fit in this market niche, and plenty of work is available for residential and commercial customers.
One of the standard keys for success with any business is identifying your target market. However, with a sanitation franchise, that work will be done for you, based on what kind of sanitation services the franchise model offers. Whether your franchise aims to clean up after a disaster, clean a specific type of equipment, or do any other kind of sanitary work, you’ll know who you are serving as soon as you select your franchise partner.
Hard Work Required
Your vision for this business may be to hand off most of the labor to employees once you build up a large enough base of customers to serve. That’s not going to be viable from the start, however, so a successful owner in this space won’t be afraid to get sweaty and dirty. Putting in the hard work during the early stages of your business will not only save money as compared to paying employees, but it will also help you get to know the work intimately so you can train future team members.
Rewarding Referrals
A sanitation company is a business that is driven largely by referrals. Doing great work should be enough to garner some referrals from past customers, but you can turn up the power of this marketing channel by offering rewards for sending more business your way. Providing discounts on future services is a traditional way to thank customers for their referrals. Still, you may want to get creative and offer other incentives to ensure everyone you serve is happy to spread the word.
