A dry cleaning or laundry franchise can be the perfect investment opportunity if you’re seeking an absentee business model. Franchises in this industry typically don’t require in-person oversight of a large staff. With franchise backing, you’ll get started with the equipment and expertise you need, along with appropriate training. Explore our dry cleaning and laundry franchises to find out more.
Since dry cleaning is something that people can’t do at home, there is an ongoing demand for this service. That ongoing demand makes for an exciting business opportunity, but competition is sure to exist in this space. The points below highlight some key concepts to help you stand out in the market. A Convenience Business People who use dry cleaning services tend to use those services regularly – meaning they don’t want it to be a hassle every time they need to have garments dry cleaned. So, it is your business to make this process as convenient as possible time after time. Convenience starts with a great location that your customers will be visiting anyway. If you can locate your dry-cleaning business near a grocery store or another high-traffic location in town, you’ll be making life a little easier for your target market. Reward Loyalty You’ll be building this business on customers that come back time and again. So, with that in mind, be sure to reward those customers with discounts and other perks that motivate them to stick with you rather than exploring the competition. Of course, in addition to providing loyalty rewards, you need to do a great job with their garments consistently, so everything is clean and crisp on every pickup. Be Available As you evaluate the competition in your area, are there holes in the market that you could fill? For example, if other nearby dry-cleaning businesses only offer limited hours, you may be able to stay open a bit longer and pick up work from customers that found the alternatives closed at that hour. Extending business hours will mean more work in the early days of your business, but that might be what it takes to build a reputation and earn loyalty.
