Washington, DC, the nation’s capital, saw record tourism in 2023, with nearly 26 million visitors contributing $10.2 billion to the local economy and supporting over 102,000 jobs. Known for its iconic monuments, cultural institutions, and diverse neighborhoods, DC remains a top destination for domestic and international travelers. Recent marketing campaigns, such as Destination DC's "Only One DC," highlight the city’s unique experiences and free attractions, drawing in millions each year. This dynamic environment, bolstered by a pro-business atmosphere and a strong events calendar, makes DC a prime location for franchise opportunities targeting a thriving, diverse market.
