A cellular phone franchise sells cell phones, accessories, and contracts with wireless carriers. The industry provides services that most people need, since 85% of Americans own a smartphone and typically replace it every two years. Since 97% of Americans own a cell phone of any kind, there is a potentially limitless supply of customers. Some businesses in this industry also offer multiple revenue streams with goods and services related to electronic device repair and smart home installation.
There is no need to prove the viability of the cell phone market or to consider how many people in your local area will be potential customers – virtually everyone is a potential customer in this market. However, the competition is fierce, and customers have high expectations. Finding your way in the cell phone business may not be easy, but the ideas below could get you on the right path.
Know Your Stuff
For a large segment of the market, cell phone technology and equipment can be intimidating. While the stereotype holds that older people are intimidated by technology, people of all ages can fall into this category. Knowledgeable staff can go a long way toward helping customers solve problems with their devices and pick out the right cell phone plan or accessories for their needs. It’s easy enough to order tech products online, so customers who come into the store will likely want some help from an expert. Bring that expertise, assemble a team with the expertise, and deliver outstanding value to your audience.
Find the Perfect Location
Most people won’t be excited to deal with a cell phone issue. They want this equipment to work to go on with their day-to-day lives. So, if your location is way out of the way from population centers, it’s going to be hard to draw people out to see you. Make it a goal to find a location along a major road, and it will be easy for people from surrounding neighborhoods to visit while going through their day. Most cell phone stores don’t need a large footprint, so you might be able to get a small space in a busy area to save money on rent.
