When they are new, wood floors are beautiful. But, of course, nothing lasts forever, and even the best wood floors will start to show their age over time. Rather than tearing out those old floors, many homeowners prefer to keep them and have them refinished. This presents an exciting business opportunity for an entrepreneur with the right skills and experiences.
One of the keys to running a successful wood floor refinishing franchise is knowing where to look for work. Often, this means promoting your services in areas with older homes. These days, authentic wood floors are not used as often in new construction, and even when they are, those floors will last for a while before they need refinishing work. Older homes that have original wood floors are the target market for this kind of business, so it’s essential to know where those neighborhoods are in your area.
Deliver Expertise
Many homeowners will be overwhelmed by the process of having their floors refinished. They know they want to keep the old floor and bring it back to life – but they know little else about the process. It will be up to you to explain how the process works, what can be accomplished, and when a floor may be too far gone for refinishing. In other words, it’s your job to be the expert, and you’ll need to have the knowledge and skills necessary to fill that role.
Leverage Word-of-Mouth Advertising
Perhaps the best form of marketing for a wood floor refinishing business is word-of-mouth advertising from past customers to new ones. Once you do quality work for one or two houses, encourage those customers to spread the word to their friends and neighbors who have similar floors. Consider offering some form of incentive to make sure they pass your name along. And, of course, be sure to do your best work on every job so you can earn those referrals.
