Owning a child entertainment franchise may be attractive if you enjoy working with children and providing unique and exciting events. Find out how you can help parents deliver the “wow” factor that they desire for their child’s special day. Read more about child party and entertainment franchises, and find the best opportunities in our listings below.
Why Start a Child Entertainment Franchise Business?
Children’s birthday parties have evolved into multi-dimensional entertainment events that grow bigger and better every year, starting from year one. A survey of new parents reported that 25% of respondents spent between $200 and $500 on their child’s first birthday. More often, busy parents seek out entertainment packages that deliver memorable events without the preparation, supervision, and clean-up involved in hosting a birthday party at their homes. This demand provides a major opportunity for savvy entrepreneurs!
Tips For Success
Putting on great children’s parties and other events can create a lucrative business, but you need to do an excellent job serving your customers. Here are some key points to keep in mind as you build this new venture:
100% Satisfaction is Critical
This is the kind of business where just one or two bad customer experiences can mean serious trouble. Parents want to make sure their children have a great time, so they may not be willing to book your services if they see that others have been disappointed. The key here is to go above and beyond to make sure every single customer is impressed and will speak well of you to others.
Keep Up with the Times
Things that entertain kids today might not engage their interest in five years—or even next year. Trends move quickly when it comes to kids, so part of running a child entertainment franchise is staying current and knowing what kids will find interesting and exciting. It may help if you have your own kids, but that certainly isn’t a necessity when thinking about entering this market. As long as you monitor trends and keep your entertainment options up to date, you should be able to serve your audience for years to come.
Lean on the Trust Factor
Name recognition is one of the big selling points for a franchise in any market niche, but it’s particularly important when trust is essential. For a child’s party, parents need to know that they can trust you and your business – so teaming up with an established brand name is a powerful advantage. You’ll gain the benefit of marketing your services under a known and trusted name, which may help you start booking events faster than you could have done on your own.
