Expense reduction franchises typically work with businesses to help them identify ways to reduce costs, identify inefficiencies, and increase profits. Potential clients are typically small-to-midsize businesses, but there is also a need for these services among professionals, nonprofit institutions, and private institutions. In this industry, it’s also possible to specialize in one type of industry or business such as manufacturing or retail.
One of the tricky things about running a cost savings franchise business is offering to save businesses money – but they'll need to spend money to realize those savings. So, you need to have a strong sales pitch that will convince prospects to invest in what you have to offer. Consider highlighting the following points to emphasize what you can do for their bottom line.
A Fresh Perspective
It can be challenging for a business owner who works within their business each day to see where to make improvements. They may go blind to inefficiencies, as they've been doing things the same way for years. Your outside perspective, combined with experience in business operations, can help them see the business with new eyes and consider possibilities that they would not have encountered otherwise.
Time is Money
Even if a business owner could unlock new ways to save money, there would be a significant investment of time required to do so. Your services can save them that time so they can continue to handle the company's day-to-day operations. Unfortunately, a lack of time is often why business owners and managers don't track down cost reductions, and you are giving them a chance to purchase that time they so desperately need.
Limit Their Risk
Even with the promise of bringing a new perspective to the business, and the potential of time savings, many business owners will still be hesitant to invest in cost savings services. To get over this last hurdle, create offers that limit their risk. In other words, lower the barrier to entry by selling short-term, affordable packages that allow the business to trial your services without a huge commitment. This arrangement lets you demonstrate the value you can deliver while lowering the stakes for a business owner on a tight budget.