Press Release

La Palma, CA  - Relax The Back was recently ranked in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Recognized by entrepreneurs and franchisors as a top competitive tool of measurement, the Franchise 500® places RELAX THE BACK as 219 for its exceptional performance in areas including financial strength and stability, growth rate, and brand power.

 

“We are very excited to again be ranked in Entrepreneur’s Top 500 again this year! It is a testament to the hard work of our franchise owners, vendors, and corporate staff to exceed our customers’ expectations.”

 

“We spend months gathering and crunching data in order to produce the Franchise 500 ranking. We’re proud of the result and the way it continues to be a resource for the franchise community,” says Jason Feifer, editor in chief of Entrepreneur. “Like every industry, franchising is ever-evolving and must smartly react to new technologies and consumer demands. We know it takes a lot to stay competitive, and are excited to celebrate those that do it best.”

 

“In order to reflect the evolving business world at large, we at Entrepreneur continue to evolve our annual ranking, too,” says Ryan Shea, president of Entrepreneur.  “We’ve developed new ways to measure and analyze our collected data as new critical data points come into play. We take into account pertinent factors such as social media presence and financing availability, which have become increasingly important in today’s economy. The result is a more complete and relevant Franchise 500® that can serve as a valuable resource for our readers.”

 

The key factors that go into Entrepreneur’s evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. All franchises are given a cumulative score based on more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.

 

Over its 38 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for entrepreneurs. Relax The Back’s position on the ranking reinforces its strength in the industry.

To view Relax The Back in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February issue of Entrepreneur available now on newsstands.

 

Relax The Back is the largest specialty retailer of ergonomic and back care products providing 24/7 comfort, relief, and prevention of back pain. We help people feel better, work better and live better.