Press Release

For KellyBoviall, moving his International Minute Press franchise has become a boon forhis business. He found and renovated a uniquely designed log cabin locatedright off a major four-lane highway,  andthe result has been tremendous sales  growth, a huge increase in walk-in traffic,and sincere compliments from the community for bringing new life to an oldspace.

WINSTON-SALEM, N.C. – Like many small business owners,International Minute Press owner Kelly Boviall was at a crossroads when hislease was about to expire over the summer. Kelly felt the rent was too high torenew, so he embarked on a journey to find the right fit for relocation. Afterresearching 20 properties, Boviall found a uniquely designed log cabin on rightoff a major four-lane highway that he just couldn’t pass up. “The way it waslaid out was perfect for our business, and it was definitely unique.”

Located right off Route 67 at 3490 Reynolda Road in Winston-Salem, N.C., Boviall’s new InternationalMinute Press center has the perfect combination of uniqueness and visibilitythat has become a huge draw for those who pass by and decided to check it out. Theincreased foot traffic and word of mouth has resulted in a tremendous increasein sales since Boviall moved into the new facility. “We’ve never had walk-inslike this before,” Boviall says. “I’ve received large orders out of small jobs,simply because people are coming in to see us and then talking to their friendsand neighbors.”

When asked about thedifference between renting his old space and owning his new one, Boviallindicates that there is no comparison: “Not only did we remove the burden ofrenting our retail space, but because we are now in such a unique location,everyone has been so receptive. People walk in and their jaws drop. There is acoolness factor that makes people want to come see us, and this has helped usgenerate more interest, gain more customers, and grow our business.”

“Kelly is the consummate entrepreneur,” says David Walton,Minuteman Press Regional Vice President for the Carolinas. “He found theperfect new home for his business and I love the unique look and feel of thenew property. The design and setup of his new International Minute Pressfranchise location makes it a real conversation piece and a communityfavorite.”

The Winston-Salem community is also thrilled that Kelly Boviall’s InternationalMinute Press franchise has found a new home. The log cabin property that hemoved into was previously abandoned. “The people who come in have all thankedus for doing these renovations and revitalizing the location,” he says withpride, and Boviall is not done. “We still have some work to do and things wewant to add, but so far, so good.”With the increasein sales, Boviall plans to reinvest what he can back into the business. “Wewant to finish the renovations and once I get the property to where I want it,I want to increase our marketing and advertising.”Check outphotos of the newly relocated International Minute Press in Winstom-Salem,visit Kelly Boviall and the team at 3490 ReynoldaRoad, or give them a call at (336) 760-0505. You can also check out theirwebsite here.For franchise opportunities, please complete the form. Connect with Minuteman Press on LinkedIn | Facebook | Twitter