Press Release

Fresh Coat Painters, a leading painting franchise with over 170 units under the Strategic Franchising Systems umbrella, is committed to empowering entrepreneurs from all walks of life, ensuring that franchise owners don't need a painting background to become successful business owners. Those with a passion for home renovations and contracting, for example, have proven to make ideal franchise owners in the past.

“If you are a contractor with experience in home renovations, Fresh Coat can be a great launching point for you and a great way to grow your existing business,” said Wayne Scherger, the COO of Fresh Coat. 

The Fresh Coat model is an executive model where franchisees act as a general contractor, bringing on teams of staff and crews to handle the work. Therefore, the skills needed are more leadership, sales and marketing, but a preliminary knowledge of home renovations can be helpful.

“Whether it is an employee model or a sub-contractor model, successful Fresh Coat franchisees can climb the revenue ladder by adding associated home services skills, such as drywall repair or installing aluminum gutters or windows,” said Scherger. “That is why a background in home services can be valuable.”

And for those prospects who are new to the painting industry, Fresh Coat provides all of the resources, support and processes on the technical side in the form of a development team, onboarding team, education team and specialized business coaches who maintain ongoing communication with franchisees. The Fresh Coat team provides training, business coaches, digital marketing, PR, estimating/quoting technology, painter-recruitment systems, regional/national conferences, online seminars, peer-to-peer educational programs, national supplier/vendor alliances and more. 

Fresh Coat also offers over 150 hours of virtual training and 40 hours of hands-on training at their academy in Cincinnati. The training covers both the business aspects and the mechanics of painting. From there, franchisees are provided with over 100 standard operating procedures that have been vetted by the Painting Contractor Association.

Prospective franchisees with a background in home renovations may already have existing connections in their community, but Fresh Coat will ensure they can spread the word even more. 

"We do a lot of training on how to make connections with home shows, interior designers, retailers, general contractors, etc." said Brian Santos, Fresh Coat's Director of Education. "They spend money via the national branding fund with us, but at the end of the day, what really makes them successful is the money they spend locally. To get the most out of those funds, we have extensive support and training on how to handle marketing at a local level.”

With so much support available, the ideal Fresh Coat franchisee doesn’t have to be a painting expert with decades of experience — they just need to be a self-motivated individual with great communication skills, Santos says. But experience in the world of home services certainly doesn’t hurt. 

Now, the Fresh Coat team is looking to help more passionate and qualified entrepreneurs to achieve their goals while expanding the brand’s footprint across the country. Target markets include Connecticut, Florida, Illinois, Indiana, Kentucky, Maine, Massachusetts, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Texas and Vermont.