Sweetwaters Coffee & Tea Cafe - Franchise

Welcome to Sweetwaters
Thank you for your interest in Sweetwaters Coffee and Tea. Sweetwaters was founded in 1993 by Lisa and Wei Bee in Ann Arbor, MI. Both Lisa and Wei grew up in families that owned restaurants. They witnessed firsthand not only the benefits of business ownership, but also the challenges of operating a full-service restaurant. At Sweetwaters, we have spent nearly 25 years continually developing and refining a semi-absentee business model that is far easier to operate than a full-service restaurant. We specialize in hand crafted artisanal drinks and a limited food menu, creating a café model that is highly profitable and scalable for its franchise owners. Sweetwaters provides affordable luxury to a loyal and diverse community of guests who establish a regular routine of frequenting their locations. We invite you to see how Sweetwaters has created a deliciously different and addictive café experience. We look forward to helping you capitalize on the fastest growing niche in the restaurant business!

Coffee & Tea Industry
While fast food businesses are growing at a rate of 2 percent each year, coffee shops grow more than 7 percent annually, making it the fastest growing niche in the restaurant industry. The US coffee shop industry includes more than 22,000 stores with combined annual revenue of about $12 billion.

Industry Characteristics
The coffee shop business is driven by a unique set of characteristics that are unmatched in business ownership. These attributes attract professional men and women to our business and become the foundation of our franchisees success:

• 54% of Americans drink coffee every day
• 40% of 18-24-year-old drink specialty coffee
• Specialty coffee is growing by 7% per year
• 40% of Americans drink tea every day
• Specialty tea is growing by 8-10% per year

Business Model Characteristics

• Ability to keep a full-time job
• Managers run café
• Open multiple cafés
• Limited flexible time commitment
• Multiple revenue streams
• Cash business with no receivables
• Community involvement
• Low investment ($245K - $395K)
• Habit forming product!

Role of the Owner
Sweetwaters is about building a business, not buying a job! Our successful franchisees work on their business, not in the business. Your role as a Sweetwaters owner would be to run the business side of your café while leaving the dayto-day operations to your management team. This frees up your time to work with us to grow the brand, drive income, increase asset value and build wealth.