Honor Yoga - Franchise

Our Mission
To provide welcoming, beginner-friendly, and accessible yoga studios where individuals achieve personal growth and wellness and community is created within the studio environment.  

Our Vision
We envision a future where we build healthier, happier communities and individuals around the practice of yoga. We manifest this vision by supporting and elevating each individual’s practice journey.

Our Values
We value the practice of yoga for the many ways it supports well-being: physical, emotional, spiritual, intellectual, and social health. This is what  we call the five pillars of yoga.

Opening an Honor Yoga Studio
The Honor Yoga studio is the sacred space of the Honor brand where each person’s yoga journey is brought to life. In addition, it is here that each owner nurtures his or her yoga community.

Our studios are intended to provide all that’s needed and nothing more. Spacious floor plans, cubbies for personal belongings, beautiful lighting, lobbies devoid of desks but alive with green walls -- everything needed for the ease and comfort of your visitors. 

We are committed to reducing our impact on the environment and make conscious choices in how we design, build, and maintain our studios. 

What Does Honor Yoga Mean?

• Honor - Meaning to regard with great respect, to fulfill an obligation, to keep an agreement.
• Yoga - Yoga is the removal of the fluctuations of the mind.
• Green - The color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety,
  fertility, and environment.

Honor delivers services so that students can connect in all five areas of a complete yoga practice.

A Growing Market

• 10 Million Male Practitioners - Yoga is for everybody. There are more male and older practitioners than ever before! 14 million over the age of 50.
• The number of American practitioners has grown by over 50% over the last 4 years. 
• 34% of Americans say they are somewhat or very likely to practice yoga in the next 12 months. Reasons cited include flexibility, stress relief, and fitness. 
• 1 in 3 Americans has tried yoga on their own (not in a class) at least once. 
• 28% of all Americans have participated in a yoga class at some point in their lives. 
• Over $16 billion spent by yoga practitioners on yoga clothing, equipment, classes, and accessories in the last year. 
• Approximately 37 million Americans practice yoga today - up significantly from 20 million in 2012. 
• More than 36 million Americans have participated in a yoga class in the last 6 months. 
• 59% of practitioners practice at least once a week (yoga enthusiasts). 

Honor Yoga Classes
The Honor Yoga brand prides itself on the quality, consistency, and diversity of our class offerings. At any Honor location, students will find what we call our Core Classes, offering something for everyone every day and supporting a balanced practice with room to grow.

The Studios
The Honor Yoga studio is the sacred space of the Honor brand where each person’s yoga journey is brought to life. In addition, it is here that each owner nurtures his or her yoga community.

Our studios are intended to provide all that’s needed and nothing more. Spacious floor plans, cubbies for personal belongings, beautiful lighting, lobbies devoid of desks but alive with green walls -- everything needed for the ease and comfort of your visitors.

Sustainable Design and Eco-Friendly Environment
We are committed to reducing our impact on the environment and make conscious choices in how we design, build, and maintain our studios.

• Indoor green wall gardens
• Bamboo floors as a wood substitute
• Discourage disposable: we sell reusable water bottles, eco-friendly tote bags, and yoga mats made of recycled materials
• Encourage re-use: we use cloth towels and ceramic mugs over paper and plastic
• All-natural cleaning products and essential oils for safe cleaning

From Beginning to Beyond: Why Honor Yoga? 
We support you with everything needed to run a successful and beautiful studio and building a strong member community.

• Brand Identity - We offer you a strong brand identity and culture as reflected in
  our mission and values.
• Robust Marketing Program:
  
  • Daily In-studio marketing strategy - The Golden Hour
  • Monthly marketing strategy and materials - The Playbook
  • Brand wide social media, website, and blog
  • Your OWN custom place in the brand with web site portal
  • Online scheduler and Mobile App
• Financial Planning - We provide you with our step-by-step strategy for financial
  planning, sustainability, and growth - our business model.
• Design and Build:
  
  • A complete operations manual
  • Site selection services
  • Interior design services
  • Staffing and training
  • Comprehensive plan to ensure nothing is missed!